Management Team

Mr. Beindorff has been an independent member of our Board since January 2012. He is an accomplished leader and board director with diverse experience in transformational leadership, public, private, and not-for-profit board service, general management, strategic planning, digital transformation, marketing, and branding and operations across a variety of business environments large and small. He is currently Managing Partner of BJ Capital Partners LLC, a firm focused on syndicating investments in multi-family and other commercial real estate properties, a role he has held since 2022. He has also served on the boards of The World Poker Tour, the California Higher Education Loan Authority, and PlanetRX.com, among other board and advisory roles. From 2008 to 2022, Mr. Beindorff served as Principal of The Far Niente Group, a private investment entity focused on investing for long-term capital appreciation. From 2004 to 2008, he served as Chief Operating Officer of Exclusive Resorts, a private club for luxury travel experience. From 2002 to 2004, he served as Principal and President of the Greentree Group, a management consultancy focused on helping clients build strong brands and effective business models. From 1999 to 2002, he served first as President and COO and then as Chairman and Chief Executive Officer of PlanetRx.com, an internet pharmacy and on-line health portal. From 1995 to 1999, he served as Executive Vice President of Marketing, Operations and Product Management for VISA. Previously, he held various positions leading global advertising, marketing and brand management for Rhodes Furniture (1993 to 1995) and The Coca-Cola Company (1978 to 1993). Mr.Beindorff received his Bachelor of Science degree in Business Administration from the University of Alabama and his Masters of Business Administration from the Goizueta Business School at Emory University. The Board believes that Mr. Beindorff’s accomplishments and long-term experience as a leader of business sectors qualifies him to serve on the Board.

Carl Aure was appointed Chief Financial Officer of LiveVantage in October 2021. Mr. Aure has over 24 years of finance and accounting experience along with more than 15 years in the direct selling industry. Mr. Aure was most recently the Chief Accounting Officer for New Age, Inc., a social selling company with over 1,100 employees and operations in over 50 international markets. He joined New Age in 2018 as Senior Vice President, Corporate Controller, following the acquisition of Morinda Holdings, Inc., where he held finance and accounting roles of progressive responsibility from 2005 to 2018. Prior to Morinda, Mr. Aure spent eight years at KPMG, LLP, most recently as Senior Manager. Mr. Aure is a Certified Public Accountant and holds a Master of Professional Accountancy from the University of Utah.

Kristen Cunningham has been our Chief Sales Officer since June 2022, following her tenure as Interim Chief Sales Officer and various leadership roles within our sales organization since November 2020. Before joining our company, Ms. Cunningham served as Director of Business Development and held other sales leadership positions at Shaklee Corporation, a direct selling manufacturer and distributor of natural supplements and beauty and household products, from August 2011 to October 2020. From 2006 to 2011, she worked in various roles in Distributor Support and Sales at NuSkin Enterprises, a direct selling beauty and wellness company. Ms. Cunningham holds a Bachelor of Arts degree in Communications and Media Studies from Brigham Young University.

Michelle Oborn has been serving as our Chief People Officer since August 2022. She has been a pivotal leader in our human resources department since 2009 and also directs LifeVantage Legacy, our non-profit organization. Before joining our company, Ms. Oborn was the Human Resources Manager at Zrii International, a direct selling wellness company. From 2005 to 2008, she worked as a litigation and employment paralegal at Wrona Law Offices. In 2003, Ms. Oborn interned at the Supreme Court of the United States, where she was honored with the Rocco C. Siciliano Intern of the Year award. She holds a Bachelor of Science degree in Political Science from the University of Utah.