Mr. Beindorff has been an independent member of our Board of Directors since January 2012. He is an accomplished leader and board director with diverse experience in transformational leadership, public, private and not for profit board service, general management, strategic planning, digital transformation, marketing, and branding and operations across a variety of business environments. He currently serves as Principal and President of the Far Niente Group, a management consultancy and private investment entity, a position he has held since 2008. He has also served on the boards of The World Poker Tour (WPTE), the California Higher Education Loan Authority and PlanetRx.com (PLRX), among other board and advisory roles. From 2004 to 2008, he served as Chief Operating Officer of Exclusive Resorts, a private club for luxury travel experience. From 2002 to 2004, he served as Principal and President of the Greentree Group, a management consultancy focused on helping clients build strong brands and effective business models. From 1999 to 2002, he served first as President and COO and then as Chairman and Chief Executive Officer of PlanetRx.com, an internet pharmacy and on-line health portal. From 1995 to 1999, he served as Executive Vice President of Marketing, Operations and Product Management for VISA. Previously, he held various positions leading global advertising, marketing and brand management for Rhodes Furniture (1993 to 1995) and The Coca-Cola Company (1978 to 1993). Mr. Beindorff received his Bachelor of Science in Business Administration from the University of Alabama and his Masters of Business Administration from the Goizueta Business School at Emory University.